Effecting off-site factors, such as directory listings or social media platforms, are key to your online presence. They can be utilized as different channels, a way to pull in visitors and providing a place where conversations, feedback and mentions give the sense of a two-way conversation. Add in management of the several on-site factors like web design, content marketing, SEO, PPC marketing then you can create a positive presence that is proficient of producing long-term results. The internet should no longer be believed as just a different advertising channel, but rather its only one that also compliment every other print or offline channels.