The truth is that your potential customers check their emails every day. They would like to receive emails from brands they usually do business with. However, they would only like to receive it if you are emailing valuable content. We are always up to help you create emails your audience would love.
Email Marketing Strategy
Email List Maintenance
The first thing we would do is to develop an email marketing strategy for your brand. It will explain the “who, what, when, and how” of your campaign. We would do research on your audience and decide who will be the best audience to target. We will then create a content strategy to determine what your unique brand’s message should be and how we will add value to it.
The next thing we will do is create a strategy to develop an email list. This usually consists of developing lead magnets, or offers, that incentivize people to provide you with their email address in exchange for something of value. Examples of lead magnets consists free guides, checklists, quizzes, eBooks, and much more. We would work hard with you to create a lead magnet to attract more leads for your business.
The next step we would take is to implement call-to-actions on your website to promote your lead magnets. This will help you convert your website traffic into email subscribers. Typical website call-to-actions include floating headers, website pop-up forms, sidebar forms, and much more.
The quickest way to improve your email list is to advertise your lead magnets. You would need to use the social media advertising or search engine advertising services to do this. We would advertise your lead magnets on social media or search engines to generate more subscribers. We would direct traffic from advertising to a custom landing page that permits people to opt-in to your email list.
We would also perform routine list maintenance. It is important to remove unengaged subscribers from the email list. If your subscribers do not engage with your emails, it will negatively impact your email deliverability. In other words, if you have a bad list, you will end up in spam. We would always monitor your contacts’ engagement on an ongoing basis to ensure that you have an engaged email list.