Training


Sociale Butterfly

Sociale Butterfly is also an education platform for learners providing rigorous industry relevant training designed and delivered in collaboration with industry experience and knowledge. Our specialist will transform you into a complete digital marketer with knowledge in the top digital marketing domains — Social Media Marketing, SEO (Search Engine Optimization), Content Marketing, Email Marketing, SMS/WhatsApp/Mobile Marketing and PPC (Pay Per Click). There are many modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action. The online Marketing Training provides you a comprehensive knowledge and advanced understanding of the marketing domains and includes real-world projects and virtual simulations for gaining domain experience. You’ll be exposed to digital marketing tools extensive project experience and Mimic Pro simulations to make you job ready.

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What Sociale Butterfly Provides
Digital marketing is also known as an umbrella for an online system. Digital marketing means to advertise which is delivered through the digital channel. Few digital marketing is like websites, social media, emails and mobile apps. The product is being marketed through digital technology. This Digital marketing online training course will help how to use the Facebook, LinkedIn, Twitter, etc for online advertisement. In simple and short term, the digital marketing means the promotion of the products or brands via some electronic media. Once you have completed this program, you would receive a Certificate from us stating that you have acquired the skill set of a Digital Marketing Specialist, validating your ability to lead digital marketing efforts in your organization.



    #1: What are the Training Objectives?
    • Complete knowledge of Digital marketing.
    • Get good knowledge of strategies and technologies related to Digital marketing.
    • Learn how to use branding and sales.
    • Reporting and tracking Matrices.
    • Get a chance to work on designing tool and Customer online experience.
    • Learn managing different social media platforms like Facebook, Twitter, LinkedIn, etc.



    #2: Who should go for our program?
    • Any IT experienced Professional who are interested to make their career in digital advertising and marketing.
    • Any B.E/ B.Tech/ BSC/ M.C.A/ M.Sc Computers/ M.Tech/ BCA/ BCom College Students in any stream.
    • Fresh Graduates.

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Digital Marketing Training Curriculum SEO (Search Engine Optimization)

On-Page Optimization

  • Introduction
  • How to do ON-Page Optimization
  • Objectives
  • Relevancy and Popularity
  • Meta Title Tags and META Descriptions
  • URL Optimization
  • Image Optimization
  • Video Optimization
  • Server Optimization
  • Keyword Usage
  • Sitemaps
  • On-Page Don’ts
  • Text-to-HTML Ratio

Off-Page Optimization

  • Introduction
  • How to do OFF-Page Optimization
  • Objectives
  • Signals of Popularity
  • Principles of Link Building
  • Link–Worthy Content
  • Off–site Engagement
  • Offline Relationships
  • Types of Links
  • Link Building Don’ts

Duplicate
Content

  • Introduction
  • What’s In It For Me
  • Objectives
  • What Is Duplicate Content
  • Common Instances
  • Fixing Duplicate Content
  • Keyword Research and Competitive Analysis

Content
Marketing

  • Introduction to Content Marketing
  • Content Marketing Strategy
  • Overseeing a Content Marketing Program
  • Content Marketing Tactics
  • Social Media Platforms
  • Measurement and Budget

Social Media Marketing

  • Introduction to Social Media
  • Making the Message Stick and Spread
  • Social Media Channels
  • Engaging With Influencers
  • Listening and Reputation Management
  • Social Media Measurement
  • Integrating Social Media with Other Disciplines

Email
Marketing

  • Introduction to Email Marketing
  • Spam
  • List building and List Management
  • Elements of an Email
  • The Process of Measuring Email
  • Marketing Automation
  • Integrating Email with other disciplines

SMS/WhatsApp/Mobile Marketing

  • Mobile Products and Services
  • Incentives and Loyalty Programs
  • Location Opportunities
  • Mobile Advertising
  • Communicating with Mobile Audiences
  • Rules and Regulations
  • Mobile Measurement
  • Integrating Mobile and Other Disciplines

PPC
(Pay Per Click)

  • Introduction to PPC
  • Account Hierarchy
  • The PPC Auction
  • PPC Targeting Options
  • Introducing Keywords
  • Creating Compelling Ads
  • Measuring Goals and Bidding Options
  • PPC Account Audit
  • Integrating PPC with Other Disciplines

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