Search Engine Optimization


What We Understand By SEO?
SEO is short form for search engine optimization. Search engine optimization is a methodology of strategies, techniques, policies and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine including Google, Bing, Yahoo and other search engines (third party).
What Goes Into SEO?
To understand the correct definition of SEO, let's break that sentence down and look at the parts:
  • Quality of traffic. You can appeal all the visitors in the world, but if they're coming to your site because Google tells them you're a source for Apple computers when really, you're a farmer who sells apples, that is not quality traffic. Instead you want to attract visitors/customers who are genuinely interested in products that you offer.
  • Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better, and you will also get some amazing results.
  • Organic results. Paid Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for while doing an SEO.

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Sociale Butterfly SEO Services

Most of the searchers do not go beyond first 3-4 pages of Google results. SEO is the most effective and economical digital marketing tool provided done properly. It has long term effects.

At Sociale Butterfly, we adopt a 360° approach to perform our marketing task, our strategy includes:
  • Technical Optimization Technical SEO solutions the fundamentals of what makes a healthy website in the eyes of the search engines & users.
  • Content Optimization Content SEO better operates existing content & develops new highly engaging and link-worthy text, graphics and data.
  • Link-Profile Optimization Link-profile optimization, traditionally known as link development, uses high superiority content to attract high quality links.
  • Conversion Optimization Once there is healthy traffic, then comes the time to enhance for conversions. After all, we want traffic that converts and generates money.

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We Help In Optimizing Visibility In Search Engines

It is common practice for Internet search users to not click through pages and pages of search results, so where a site ranks in a search results page is important for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the fortuitous that site will be visited by a user.

SEO helps to confirm that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is characteristically a set of "white hat" best practices that webmasters and Web content producers follow to help them accomplish a better ranking in search engine results.
How SEO Works

You must think of a search engine platform as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you're using miraculously replies with a long list of links to webpages that could potentially answer your question.That's true. But have you ever motionless to consider what's behind those magical lists of links? Here's how it works: Google (or any search engine you're using) has a crawler that goes out and wrinkles information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to figure an index. That index is then nourished through an algorithm that tries to match all that data with your query.
Optimizing Organic Search CTR

SEO is also about making your search engine result appropriate to the user's search query, so more people click the result when it is shown in search. In this procedure, snippets of text and meta data are optimized to ensure your snippet of information is appealing in the context of the search query to obtain a high CTR (click through rate) from search results. SEO may also be known as search engine optimizer when using automated tools to assist with the optimization process.

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